by Glyn | Jan 24, 2020 | Glossary
Organisation (3.3.1) or person that receives a product (3.4.2). [ISO...
by Glyn | Jan 24, 2020 | Glossary
Consumers of products[1] typically progress through a number of stages regarding their purchase or non-purchase of products. Or so economists and others interested in modelling such things would like to think. Creating a model of consumer behaviours or responses is...
by Glyn | Jan 24, 2020 | Glossary
Customer’s perception of the degree to which the customer’s requirements (3.1.2) have been fulfilled. [ISO 9000:2005].
by Glyn | Jan 23, 2020 | Glossary
Introduction A Distinctive Value Proposition (DVP) is the bundle of benefits, based on the solution, that the Customer Segment will receive. The diagram below is a simplified model of what a DVP is made of. Model of the Distinctive Value Proposition. At the core of...
by Glyn | Jan 22, 2020 | Glossary
There is an unfortunate number of definitions; some of the better ones are: An Entrepreneur is “[a] person who sets up a business or businesses, taking on financial risks in the hope of profit.”oxforddictionaries.com, 2018. An Entrepreneur is...
