Jobs To Be Done

A job is defined as the progress that a customer desires to make in a particular circumstance. The Theory of Jobs to Be Done requires that we: Focus on deeply understanding the customers’ struggle for progress, in specific contexts,Understand...

Enduring Transient Competitive Advantage

“Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.” William Pollard[1]. “Without change there is no innovation, creativity, or incentive for improvement. Those who initiate change...

Lean Thinking

The core idea behind Lean principles is to “maximize customer value while minimizing waste. Simply, lean means creating more value for customers with fewer resources.” (https://www.lean.org/WhatsLean/) Lean is more than a collection of tools, it is a way of thinking...

Loyalty

Customers give their loyalty when they have consistently good Customer Experiences that meet or exceed their expectations and that appeal to their conscious and subconscious emotional needs as well. [Unlocking the Hidden Customer Experience 2014, Colin Shaw]