by Glyn | Jan 14, 2020 | Glossary
A Market is “various groups of customers.”Marketing Management, 15th. Edition, Philip Kotler, Kevin Lane Keller. A market should be described in terms of customer need and in a way that covers the aggregation of all the alternative solutions that customers...
by Glyn | Jan 14, 2020 | Glossary
Noun – “the company’s customer manufacturing department.”Philip Kotler, Marketing Insights from A to Z, Page xi Noun – “the company’s customer manufacturing and retention department.”Paraphrased by Glyn Davies –...
by Glyn | Jan 14, 2020 | Glossary
From the Oxford English Dictionary: Mentor – “An experienced and trusted adviser.”Mentoring – to “Advise or train someone.”Consultant – “A person who provides expert advice professionally,” i.e., for remuneration.Consulting – “Engaged in the...
by Glyn | Jan 14, 2020 | Glossary
A Minimum Viable Distinctive Value Proposition (MVDVP), is the minimum you can invest in to test a value proposition hypotheses. An MVDVP is often built within an incremental and iterative method, such as The Hypotheses, Design Experiments, Test, and Insights Process,...
by Glyn | Jan 14, 2020 | Glossary
Since we favour the more inclusive term solution (a bundle of products, services, and experiences), instead of the term product, we will instead use the expression Minimum Viable Solution (MVS).
