What Comes First, Mission or Vision?

So here’s the perennial trick question, “what came first, the chicken or the egg?” The trick is that there’s no trick, the egg came first, but what hatched was a different chicken. Ok, I’m not going to delve further into evolutionary biology, as I’m simply using that...

Customer Experience, Why Is It So Hard?

There seems to be a growing interest in The Customer Experience, but it shouldn’t be surprising to learn that the concept is not uniformly understood or applied. So what is this thing called The Customer Experience? A Customer Experience is an interaction [a...

The Law of Business

Business is all about selling to consumers what they want and need, in the form of a bundle of products, services, and inevitable experiences, that is a Solution, for more than it costs to produce that Solution. If you can’t do that, then either you haven’t got a...

How to Start a Business in 1 Step

For this post, I wanted to write about how to start a business in a few steps. My first headline was How to start a business in 1-million steps to make a mockery of the Solve your most intractable problem in n-steps meme, but thought better of it, ‘as people in glass...

The Process is Tedious

I met with a client partnership recently. The partnership comprised of John and Jim (names changed to protect the guilty), and I asked how they felt the process we were following, one based on Lean Startup principles, was going. Whereas John thought the process was...