About The Products, Services, and Experiences

So What is/are the Product, Service, and Experience, that is, what is the Distinctive Value Proposition (DVP)? The Experiences that I hope to offer are those of confidence in the actionable advice provided and the belief that great value was received. As an example,...

Is All Business Growth Good?

There is pressure on businesses to grow, especially those businesses on the share market as increased profits drive dividend distributions and increases in share price. But is all growth good? Do all businesses, for example, the corner dairy, need to grow? If the...

In Search of Suckers

Here’s a great article, a bit long maybe, but here’s a quote to get you started, “Quietly, without fanfare, the advice business has been hijacked. New gurus armed with nothing more than pens, podiums, and a tremendous shamelessness have co-opted what...

The Purpose of Business

Because the purpose of business is to create a customer, the business enterprise has two—and only these two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of...

Constant Innovation

One thing is certain for developed countries—and probably for the entire world—we face long years of profound changes. An organization must be organized for constant change. It will no longer be possible to consider entrepreneurial innovation as lying outside of...