by Glyn | Nov 24, 2020 | Blog
Introduction Consumers of products[a] typically progress through a series of stages, a Customer Response Hierarchy, regarding their purchase or non-purchase of products. Or so economists and others interested in modelling such things would like to think....
by Glyn | Sep 20, 2020 | Blog
Introduction Are there only six rules for creating a better business? No, not really, there are probably about a billiontyone, but let’s start with six for now … There are several pervasive and persistent assumptions (myths) in business; two of them are: A...
by Glyn | Sep 4, 2020 | Blog
Introduction Marketing empirical generalisations are observations about marketing causes and effects that hold for a broad number of product categories, demographics, environments, media, and formats. When marketing empirical generalisations have broad applicability...
by Glyn | Sep 3, 2020 | Blog
Reality is inconvenient at times, especially when it doesn’t conform to our assumptions and/or wishful/magical thinking. Instead of relying on assumptions/faith, this blog looks critically at context-relevant research, evidence, and experience as the basis for...
by Glyn | Aug 31, 2020 | Testimonial
August 2020 “Glyn is a pleasure to work with, a great listener, and always happy to help out where ever he can. His recommendations and ideas are always based on his extensive knowledge of relevant research and data and he goes beyond what is expected, even getting...
