by Glyn | Aug 27, 2020 | Blog
Introduction Based on the work of Andrew Ehrenberg, the most growth for a brand typically comes from light buyers and current non-buyers. The most effective advertising works on the availability[1] of a brand by reaching both heavy (frequent) and light (infrequent)...
by Glyn | Aug 27, 2020 | Blog
Introduction This post is based on a paper titled The Emotions That Drive Viral Video (Nelson-Field, Riebe, & Newstead, 2013). To the degree that if you followed the recipe, you could guarantee video virality, there is still a lack of definitive understanding of...
by Glyn | Aug 25, 2020 | Blog
Introduction It’s not meant as a rhetorical question when I ask, “does customer loyalty exist?” Before we go too far, let’s define our terms thanks to the Oxford Dictionary: Customer – a person or organisation who buys your solution. Loyal – Giving or showing...
by Glyn | Aug 19, 2020 | Blog
Executive Summary Developing a Business Strategy concerns many people in business. This concern is understandable. Not only is some form of strategy required to align collective behaviour and achieve goals, but strategy development is difficult in a complex world,...
by Glyn | Jul 30, 2020 | Blog
Summary It’s easy to pronounce that the first thing you need in business is a Job To Be Done, for which you will develop a solution. But just how do you go about finding a Job To Be Done? The following is a slightly adapted extract from the book Starting a Business...
