by Glyn | Oct 3, 2018 | Blog
The 4Ps marketing-mix model is a tool “to help develop a package that will not only satisfy the needs of the customers within the target markets, but simultaneously maximise your organisation’s performance.” Key Management Models, Steven ten Have et al. The Ps stand...
by Glyn | Sep 14, 2018 | Blog
To assist with our understanding of how we affect the value our customers receive, the relationship between benefits and costs can be expressed as an equation. To learn more, please use this link....
by Glyn | Sep 14, 2018 | Blog
The role that luck plays in business success is very understated. When I studied for my MBA, the distinct (possibly false) memory I was left with is that if you have a killer product or service and you’re more cleverer than the next MBA at marketing and branding yada...
by Glyn | Sep 9, 2018 | Blog
We will speak frequently of value, as in “the worth of something compared to the price paid or asked for it.” oxforddictionaries.com, 2018. It is important to understand deeply what people value. People will exchange money, which they value, for products, services,...
by Glyn | Sep 9, 2018 | Blog
The approach used by SMB is an evidence-based approach based on the principles of the scientific method.The principles of the scientific method go a little like this: 1. Develop Develop a hypothesis (fancy name for a guess) for a business. 2. Observe Observe an event...
by Glyn | Sep 9, 2018 | Blog
SMB is NOT another Get Rich Quick website. Sorry, if that’s what you were looking for, you’ve arrived at the wrong place. On the contrary, SMB is going to go to great pains to point out that: Overnight success normally takes a bit longer than you expect. Starting a...
