by Glyn | Sep 20, 2020 | Blog
Introduction Are there only six rules for creating a better business? No, not really, there are probably about a billiontyone, but let’s start with six for now … There are several pervasive and persistent assumptions (myths) in business; two of them are: A...
by Glyn | Sep 4, 2020 | Blog
Introduction Marketing empirical generalisations are observations about marketing causes and effects that hold for a broad number of product categories, demographics, environments, media, and formats. When marketing empirical generalisations have broad applicability...
by Glyn | Sep 3, 2020 | Blog
Reality is inconvenient at times, especially when it doesn’t conform to our assumptions and/or wishful/magical thinking. Instead of relying on assumptions/faith, this blog looks critically at context-relevant research, evidence, and experience as the basis for...
by Glyn | Aug 27, 2020 | Blog
Introduction Based on the work of Andrew Ehrenberg, the most growth for a brand typically comes from light buyers and current non-buyers. The most effective advertising works on the availability[1] of a brand by reaching both heavy (frequent) and light (infrequent)...
by Glyn | Aug 27, 2020 | Blog
Introduction This post is based on a paper titled The Emotions That Drive Viral Video (Nelson-Field, Riebe, & Newstead, 2013). To the degree that if you followed the recipe, you could guarantee video virality, there is still a lack of definitive understanding of...
by Glyn | Aug 25, 2020 | Blog
Introduction It’s not meant as a rhetorical question when I ask, “does customer loyalty exist?” Before we go too far, let’s define our terms thanks to the Oxford Dictionary: Customer – a person or organisation who buys your solution. Loyal – Giving or showing...
