by Glyn | Sep 10, 2019 | Blog
Cargo cult behaviour or science is the semblance of doing things right, essentially simply going through the motions, regardless of the merits or the probability of the activity engaged in to create or lead to the desired results. In the same way that advice is...
by Glyn | Sep 8, 2019 | Blog
For an organisation to be successful, it has to get many things correct through the execution of various strategies. For the purpose of this article, an organisation can be thought of as having a business strategy, how it will organise itself internally to achieve its...
by Glyn | Sep 4, 2019 | Blog
Please note: this post has been superseded by:The Ten-Forces Model – Industry Structural Analysis Introduction A business does not exist in a vacuum, its existence and activities affect its respective industry environment, and its industry environment influences and...
by Glyn | Sep 3, 2019 | Blog
“The purpose of marketing is to acquire and retain loyal customers, that is advocates, at a profit.” Paraphrased from The 4A’s of Marketing: Creating Value for Customer, Company and Society (2011), Jagdish N. Sheth and Rajendra Sisodia. Marketers talk about the...
by Glyn | Jul 12, 2019 | Blog
It is common practice, bordering on default practice to suggest to aspiring entrepreneurs that they create a Business Plan (BP) as one of their first activities. Although common practice, since every entrepreneur and their ideas, opportunities, customer segments, and...
by Glyn | Jul 5, 2019 | Blog
Around 800 businesses (enterprises) employing 1 or more people started per month during the period Feb 2017 to Feb 2018. The number is probably greater than that if you count businesses that are invisible to Statistics NZ (SNZ) because they didn’t pay tax and or...
