by Glyn | Jan 17, 2020 | Glossary
A job is defined as the progress that a customer desires to make in a particular circumstance. The Theory of Jobs to Be Done requires that we: Focus on deeply understanding the customers’ struggle for progress, in specific contexts,Understand...
by Glyn | Jan 15, 2020 | Glossary
The core idea behind Lean principles is to “maximize customer value while minimizing waste. Simply, lean means creating more value for customers with fewer resources.” (https://www.lean.org/WhatsLean/) Lean is more than a collection of tools, it is a way of thinking...
by Glyn | Jan 15, 2020 | Glossary
Customers give their loyalty when they have consistently good Customer Experiences that meet or exceed their expectations and that appeal to their conscious and subconscious emotional needs as well. [Unlocking the Hidden Customer Experience 2014, Colin Shaw]
by Glyn | Jan 14, 2020 | Glossary
A Market is “various groups of customers.”Marketing Management, 15th. Edition, Philip Kotler, Kevin Lane Keller. A market should be described in terms of customer need and in a way that covers the aggregation of all the alternative solutions that customers...
by Glyn | Jan 14, 2020 | Glossary
Noun – “the company’s customer manufacturing department.”Philip Kotler, Marketing Insights from A to Z, Page xi Noun – “the company’s customer manufacturing and retention department.”Paraphrased by Glyn Davies –...
by Glyn | Jan 14, 2020 | Glossary
From the Oxford English Dictionary: Mentor – “An experienced and trusted adviser.”Mentoring – to “Advise or train someone.”Consultant – “A person who provides expert advice professionally,” i.e., for remuneration.Consulting – “Engaged in the...
