by Glyn | Jan 8, 2020 | Glossary
A startup is a human institution designed to create new products and services under conditions of extreme uncertainty.The Lean Startup, Eric Ries.or,A startup is a human institution designed to create new products, services, experiences, and relationships (solutions)...
by Glyn | Jan 8, 2020 | Glossary
It is perhaps obvious that success should simply be defined as achieving “that which you desire,” especially when framed as the “attainment of wealth, position, honours, or the like.” (Dictionary.com 2018). Unfortunately, in the context of starting or running a...
by Glyn | Jan 8, 2020 | Glossary
What is SWOT Analysis? Any organisation attempting to formulate strategies will do so on the basis of what it is intending to achieve, on its capabilities, and its environment. To evaluate an organisation’s capabilities, it must look inward to identify its strengths...
by Glyn | Jan 7, 2020 | Glossary
According to Sheth and Sisodia1, poor consumer knowledge and poor consumer knowledge management are behind most marketing failures. The authors base their model on the different and distinct roles that consumers play in the marketplace – seeker, buyer, payer,...
by Glyn | Jan 7, 2020 | Glossary
The 5As Customer Framework is a Marketing Funnel or Purchase Funnel model to help analyse, understand, and then influence what happens to consumers on their journey as they transition from brand and Solution ignorance to hopefully customers and then rabid fans who...
by Glyn | Jan 7, 2020 | Glossary
To complete the alphabet soup of Marketing-Mix models we have the 4Cs, with the Cs representing Clients, Costs, Communications, and Convenience: Clients – find what the customer wants and needs. Then create the Solution. Costs – consider all costs in...
