by Glyn | Jan 7, 2020 | Glossary
The 4Ps marketing model is a tool “to help develop a package that will not only satisfy the needs of the customers with the target markets, but simultaneously maximise your organisation’s performance.” [Key Management Models, Steven ten Have et al]. The Ps stand for...
by Glyn | Jan 7, 2020 | Glossary
A touch-point is defined as every interaction that consumers have with a brand on their journey from brand and solution ignorance through to (hopefully) rabid fan. The 5 A’s Framework is a model of the consumer journey, where consumers travel a path that consists of...
by Glyn | Jan 6, 2020 | Glossary
Please Note: The concept of a UVP is valuable, but since achieving uniqueness is difficult, and if ever achieved is then hard to maintain for any length of time, we prefer the more holistic concept of Distinctive Value Proposition (DVP). A value proposition is a...
by Glyn | Jan 5, 2019 | Glossary
As with any field of human endeavour, the business field has its share of business terms and jargon. What I find frustrating is the imprecise and inconsistent usage. Terms in common use are aim, goal, mission, purpose, strategy, values, and vision. Following my don’t...
