Glossary – What Our Terms Mean
The purpose of this glossary is not necessarily to invent new terms but to define what the terms mean in the context of this resource.
There may be debate about the definitions, but at least we all understand what is meant.
Solution
A solution is a delivered bundle of products, services, and experiences that satisfies a Job To Be Done. It is possible for a solution to be standalone, but a successful solution is more likely to be a component of a Distinctive Value Proposition (DVP). The ratio of...
Stakeholder
The concept of a stakeholder is important not only in Project Management but also in business and life in general. The following definitions are derived from A Guide to the Project Management Body of Knowledge (PMBOK ® Guide), Page 563, 5th. Edition, Project...
Startup
A startup is a human institution designed to create new products and services under conditions of extreme uncertainty.The Lean Startup, Eric Ries.or,A startup is a human institution designed to create new products, services, experiences, and relationships (solutions)...
Success
It is perhaps obvious that success should simply be defined as achieving “that which you desire,” especially when framed as the “attainment of wealth, position, honours, or the like.” (Dictionary.com 2018). Unfortunately, in the context of starting or running a...
SWOT Analysis
What is SWOT Analysis? Any organisation attempting to formulate strategies will do so on the basis of what it is intending to achieve, on its capabilities, and its environment. To evaluate an organisation’s capabilities, it must look inward to identify its strengths...
The 4As Marketing Mix
According to Sheth and Sisodia1, poor consumer knowledge and poor consumer knowledge management are behind most marketing failures. The authors base their model on the different and distinct roles that consumers play in the marketplace - seeker, buyer, payer, user,...
The 5As Customer Framework
The 5As Customer Framework is a Marketing Funnel or Purchase Funnel model to help analyse, understand, and then influence what happens to consumers on their journey as they transition from brand and Solution ignorance to hopefully customers and then rabid fans who...
The 4Cs Marketing Mix
To complete the alphabet soup of Marketing-Mix models we have the 4Cs, with the Cs representing Clients, Costs, Communications, and Convenience: Clients - find what the customer wants and needs. Then create the Solution. Costs - consider all costs in satisfying the...
The 4Ps Marketing Mix
The 4Ps marketing model is a tool “to help develop a package that will not only satisfy the needs of the customers with the target markets, but simultaneously maximise your organisation’s performance.” [Key Management Models, Steven ten Have et al]. The Ps stand for...
Touchpoint
A touch-point is defined as every interaction that consumers have with a brand on their journey from brand and solution ignorance through to (hopefully) rabid fan. The 5 A’s Framework is a model of the consumer journey, where consumers travel a path that consists of...