Glossary – What Our Terms Mean
The purpose of this glossary is not necessarily to invent new terms but to define what the terms mean in the context of this resource.
There may be debate about the definitions, but at least we all understand what is meant.
Unique Value Proposition
Please Note: The concept of a UVP is valuable, but since achieving uniqueness is difficult, and if ever achieved is then hard to maintain for any length of time, we prefer the more holistic concept of Distinctive Value Proposition (DVP). A value proposition is a...
Values, Vision, Purpose, Strategy, and Mission
As with any field of human endeavour, the business field has its share of business terms and jargon. What I find frustrating is the imprecise and inconsistent usage. Terms in common use are aim, goal, mission, purpose, strategy, values, and vision. Following my don’t...